Vector graphics, also known as scalable vector graphics (SVGs), are graphics consisting of anchored dots connected by lines and curves. Conversely, a high-resolution image printed at a smaller size can “squish” the pixels together causing a loss in clarity as well.

However, the more pixels, the larger the file size and the more space it will require to store. The more pixels, the better the quality of the image in its original size or larger versions.

Once compressed, the reduced information cannot be recovered, but this information loss is usually not detected by most users.Ī raster file is composed of pixels, or tiny dots, that come together to form an image. A lossless compression means that all of the data associated with the original file remains intact and can be accessed.Ī lossy compression reduces the file data permanently, eliminating certain - typically redundant - information to save on file size. These terms describe the information that is retained in a file once it’s compressed. Knowing which file format to use when will keep your images looking their best and optimize the performance of your digital contentīefore we get started, let’s define a few terms that will come up for each file format. The quality of your images on social media, websites, blogs, and presentations influences the perception of your brand - as well as load time and site performance. Photos in a slide deck, blog, or social media Storing photos that will be edited, print Small, simple graphics with limited colorĪd banners, simple charts, buttons, animation Sharing high-resolution photos on the web Graphics, small images that maintain original quality, transparency Let’s start by taking a look at four common file types:įile type comparison of PNG, JPEG, GIF, and TIFF But having a basic understanding of common file types - and when to use them - is a good skill for any marketer to have. The range of different file types for visual content can make it hard to know which one to use, especially if you’re not a graphic designer.

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